Job Summary:

The Category Manager is responsible for developing and executing strategic plans to maximize the profitability and growth of a specific product category or group of related products within a retail or e-commerce environment. This role involves extensive market analysis, product selection, pricing strategy, and collaboration with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Develop and implement a comprehensive category strategy aligned with the organization’s overall goals.
• Identify market trends, consumer preferences, and competitive landscape to inform category decisions.
• Curate and select products within the category, including assessing new products, discontinuing underperforming items, and negotiating with suppliers.
• pricing strategies for products within the category, taking into account  competitive pricing, cost margins, and pricing elasticity.
• Monitor and adjust pricing as needed to maximize profitability.
• Develop and monitor advertising, promotions, and seasonal sales strategies.
• Conduct ongoing analysis of competitors’ product offerings, pricing, and marketing strategies.
• Make data-driven recommendations to maintain a competitive edge.
•  Monitor sales performance for the category, identifying areas for improvement and growth.
• Create and analyze sales reports to track key performance indicators (KPIs).
• Negotiate terms and agreements with suppliers, including pricing, delivery, and payment terms.
•  Ensure favorable supplier relationships and contractual agreements.
• Collaborate with various departments, such as marketing, sales, and supply chain, to achieve category goals.
• Implement improvements based on customer preferences and needs.

Qualifications and Skills:

• Bachelor’s degree in business, marketing, or a related field (Master’s degree may be preferred for senior roles).
• Several years of experience in category management, product management, or related roles.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent negotiation and communication skills.
• Familiarity with retail or e-commerce industry trends and market dynamics.
• Proficiency in using category management software and tools.
• Strategic thinking and the ability to develop and execute business plans.
• Strong project management skills and the ability to work well in cross-functional teams.